About Saguaro Marketing Group

Tom Underwood has been involved in the decorative lighting industry for all of his adult life, starting in April 1970. That experience includes lighting showroom ownership in the Phoenix marketplace, 35 years as a manufacturer's representative, and national sales management experience for a leading ceiling fan manufacturer. Tom's experience has included travel to Asian factory sites for the purpose of design and finish development for various manufacturers. Tom returned to Phoenix in February 2009 to establish a new sales agency, Saguaro Marketing Group, LLC. The agency currently represents such prestigious lines as Schonbek Worldwide Lighting, Holtkoetter, and Fanimation just to name a few.

Tom has long been an advocate for improving the methodology by which business is done in the decorative lighting industry and has long supported the American Lighting Association and its efforts to do the same. ALA is the trade association for the dealers, reps, and manufacturers in the decorative lighting category. Tom served on the Board of Directors of the ALA including being elected as its Chairman of the Board in 2003-2004. Tom has received several accolades and sales rep awards throughout his sales career and is recipient of the Pillar of the Industry Award by the American Lighting Association.


Tom has 45 years of sales experience in the lighting specialty, hospitality & design, plumbing specialty, and hard lines industries. He is fully capable of creating new markets for products that seem saturated in their current market strategies.

Dave Wood has more than 22 years of experience in the electrical and lighting fields. Dave has been a part of SMG since October 2011. He became a principal to the agency in January 2014.